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About MyJoi
About Me
Welcome to My Joi!
I’m Alayiah Sullins, the founder of My Joi, and I’m so excited to share the heart and soul behind this business with you.
My journey into health and wellness began as both a personal passion and a professional pursuit. As a medical assistant and nursing student, I’ve always been deeply invested in helping others live healthier lives. Every day, I see firsthand how wellness affects not only the body but also the mind and soul. This experience has fueled my passion for creating products that support holistic health and well-being.
The Birth of My Joi
My Joi was born from the simple yet powerful belief that the little joys in life can make all the difference. As a small business owner and a Muslim woman, it’s incredibly important to me that my business reflects my values, especially when it comes to ensuring that everything I create aligns with halal principles. Each product is crafted with care, using only high-quality, natural, and ethically sourced ingredients, so that you can trust you’re receiving something that is pure and beneficial for your overall well-being.
My Vision
At My Joi, my vision is to create more than just products—I want to build a community that inspires and uplifts, especially for women. Through candles, skincare, and wellness products made from organic, sustainable ingredients, I hope to help people connect with themselves and the world around them. Whether you’re lighting a candle to unwind after a long day or using our natural skincare to nourish your body, I want My Joi to be part of your journey toward health and happiness.
My Goals
- Halal: Aligning my business practices with halal practices is at the core of everything I do. From the ingredients I choose to the way I run my company, I ensure that my business operates with integrity, ethics, and sustainability.
- Holistic Wellness: My goal is to integrate health and wellness into every product, ensuring that everything I create is as beneficial to your body as it is to your spirit. I’m committed to using natural ingredients that are kind to the skin and the environment.
- Empowering Women: As a woman with a background in healthcare, I know how essential it is to prioritize self-care. I’m passionate about reaching out to women, especially those who may feel overwhelmed by the demands of daily life, and providing them with tools to create moments of peace, joy, and self-love.
- Building a Community: I believe that wellness isn’t just a personal journey—it’s something we can experience together. Through my blog, products, and social media channels, I aim to create a space where women can connect, inspire one another, and celebrate their individual and collective growth.
Join Me on This Journey
Thank you for taking the time to learn a little more about me and the vision behind My Joi. This business is built on the values of health, community, and joy, and I’m excited to share these values with you. I invite you to explore my collection of handcrafted candles, skincare, and wellness products, all made with the intention to support your well-being and bring a little more joy into your life.
Let’s grow together, embrace the little joys, and live a life filled with wellness, purpose, and connection.